Sources say Barron, who attends NYU’s Stern School of Business, has pursued business projects for years and wants to leave his own mark. An insider described him as driven and eager to prove himself. His mother, Melania Trump, has publicly praised him as “an incredible young man” and noted her pride in his studies at Stern.
The launch and its $1 million backing ensure scrutiny will continue as Sollos prepares to hit shelves.